When you hold an event, there are two things you always think about. On the one hand, you don’t want it to be the only event you do and on the other hand, you want a lot of people to be part of it. When you use a custom Polaroid film as part of your event, you are making sure that the people who attended take away something that reminds them of what they experienced. The idea of using a branded instant photo in your event has nothing to do with the event itself, but with future events you want to do. What you want to achieve is that people keep talking about your event even days after it is over.
More publicity for your next events
When a company holds an event for the first time, there is a lot at stake. It’s the first chance and in many cases the only chance to impress people. If you succeed, people will take away the custom Polaroid film thinking about what a great time they had and will tell their friends and family about the event. When they show the photo you have given them with your company logo, other people who did not attend the event will be interested to find out if you will be doing more events. Even though you have delivered a branded instant photo at an event, its purpose is to reach more people at for your next events. This is what is known as the “ripple effect”.
The branded instant photo as your sales agent
Companies that sell products pitch their sales agents and pay them commission for every sale they have. If you can’t do the same, you have to find another method. In this case, using a custom Polaroid film becomes your sales agent. That’s why it’s important that you include a web address or a QR code with information about your brand. When someone who attended your event tells someone else about it, that person will want to know more about your company. Include away to create contact in the branded instant photo so you get sales agents everywhere. When you promote a second event you will reach more people, the people who attended already and the ones who knew about the event from their friends or family.