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For startups or companies that provide new medical know-how, the role of PR in a product launch should not be underestimated. For digital-minded CIOs, Gartner’s 2019 prime 10 know-how trends should come as no surprise: IT is getting smarter, casting an intelligent digital web over the enterprise – and all over the place else.

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Everybody staring for hours at a display has had some publicity to “captology” – a phrase coined by behavioural scientist BJ Fogg to describe the invisible …